Expand into Romania
Enter the Romanian Market Without Building a Romanian Marketing Team
One local team for native copy, Romanian creators, paid media and CRO. You keep the brand. We make it work in Romania.
For established consumer brands entering or scaling in Romania.
Brands we’ve worked with
How it works
HQ controls the brand. Gloma handles Romania.
Your HQ
Brand, guidelines, objectives and budget.
Gloma
Strategy, creative, creators, paid media and CRO.
Romanian customers
Measured on revenue, CAC and ROAS.
The problem
What Works in Your Home Market Won’t Automatically Work in Romania.
Translating your site and ads is a start — not localization. Romanian shoppers respond to different messages, creators and offers.
You don’t need another translation agency. You need a team that understands Romanian consumers and performance marketing.
What you get
One Partner. The Entire Romanian Growth Funnel.
One team instead of six suppliers to brief and manage.
Strategy & localization
Positioning, offers and native Romanian copy in your brand voice.
Creative, UGC & influencers
Ads and content with Romanian creators and local voices.
Paid acquisition
Meta, Google and TikTok, managed on CAC and ROAS.
Landing pages & CRO
A buying experience that converts locally, tested every week.
Case study
How We Helped Oh!Good Grow Romanian Revenue by 891% in 12 Months
A proven protein brand. A Romanian store converting at 1.32%. We localized the copy, added Romanian creators and ran media and CRO as one system.
+891%
Monthly revenue, year on year
3.72%
Conversion rate, up from 1.32%
+558%
Completed checkouts
3.63×
Peak media ROAS
January 2025 vs. January 2026, Shopify. ROAS: best quarter, Q3 2025.
Brand control
Localized Doesn’t Mean Off-Brand.
Your Romanian ads shouldn’t look like they came from an unrelated local agency.
- Your guidelines and tone of voice
- Your approval before anything goes live
- Your KPIs and global strategy
You keep control of your brand. We make it work locally.
Why Gloma
International Standards. Romanian Execution.
- 01
Performance DNA
€20M+ in ad spend managed across Meta, Google and TikTok.
- 02
Local network
Romanian creators, influencers and copywriters, through one partner.
- 03
Full-funnel execution
Creative, media and CRO run by one team, every week.
- 04
Established brands
Doughnut Time, Germany: ROAS 2.44× → 4.55×, CPA −49%.
Process
From Market Entry to Scale
- 01
Understand
Your brand, markets, numbers and assets.
- 02
Localize
Strategy, messaging, creators and tracking — approved by you.
- 03
Launch
Campaigns go live against agreed KPIs.
- 04
Scale
Weekly tests. Budget follows results.
Already live in Romania but underperforming? Step 01 is an audit of what’s holding the market back.
Romania Expansion Plan
Is Romania Your Next Growth Market?
Show us your brand and where you are today. We’ll show you how we’d approach Romania — what to reuse and what to change.
Strategy call for established international brands considering, entering or already operating in Romania.